News & Views

As we enter 2024, Chairman Guy Strafford discusses a narrative shift that could boost decarbonisation efforts, as Net Zero discussions often prioritise costs over opportunities.

Despite strong entries, the Data and Marketing Association did not award a Gold Sustainability Award this year, raising the bar for future carbon reduction efforts in marketing.

Addressing the carbon footprint of the print and packaging industry is no longer a choice; it’s an absolute necessity. The days when using certified materials was sufficient to stand out are long gone.

Brands are seeking the perfect solution to package drinks and liquids but it might not exist… yet.

Touting your packaging as simply recyclable isn’t good enough (and could even be considered greenwashing).

Recyclability, carbon footprints, chemical use, consumer acceptance and more have to be factored into packaging choices. Silver bullets are scarce but there are sustainable options