by whatif24wp | Jan 2024 | Articles
More progress needed in carbon reduction Despite some outstanding sustainability entries, the Data and Marketing Association did not award a Gold Sustainability Award this year, setting a high bar for meaningful carbon reduction efforts in future marketing campaigns....
by whatif24wp | Oct 2023 | Articles
Become part of the conversation Addressing the carbon footprint of the print and packaging industry is no longer a choice; it’s an absolute necessity. The days when using certified materials was sufficient to stand out are long gone. Now, clients are seeking greater...
by whatif24wp | Jul 2023 | Articles
Brands are seeking the perfect solution Brands are seeking the perfect solution to package drinks and liquids but it might not exist… yet.By Nathan Tiller Would you drink beer out of a paper bottle? Would you drink beer out of a paper bottle? Last summer Carlsberg...
by whatif24wp | Jul 2023 | Articles
Touting your packaging as simply recyclable isn’t good enough (and could even be considered greenwashing). Brands must simplify and standardise to enable closed loops at scale so packaging is recycled. By Nathan Tiller Let me tell you about a big sustainability scam...
by whatif24wp | Jul 2023 | Articles
Recyclability, carbon footprints, chemical use, consumer acceptance and more have to be factored into packaging choices. Silver bullets are scarce but there are sustainable options By Nathan Tiller If only decisions on sustainability were that simple Six years ago the...
